01
Stop wasted clicks
Tightly focused campaigns that reach real buyers and block irrelevant searches from day one.
Example
Keep
Blocked
Blocked
Google Ads management, handled directly by me.
I help small and medium-sized businesses get more customers with Google Ads. I set up new accounts, fix ads that are not working, and handle the daily work. You get results without having to worry about how it works.
How it works
From first call to paying customers.
Whether you already run ads or are starting from zero, here's what working together looks like.
Where are you now?
1
Day 1
Free discovery call
We talk about your business, your goals and your budget, and pick the plan that fits. No pressure.
You getA clear, honest recommendation
Your partTell me about your business
2
Week 1–2
Onboarding
I go through your campaigns, search terms and tracking, then clean up or rebuild whatever holds you back.
You getA clean account and tracking you can trust
Your partGive me access to your account
3
Week 2–4
Relaunch and settle
The changes go live and I watch closely while the numbers settle, fixing early issues fast.
You getFirst improvements, fixed quickly
Your partNothing, unless I have a question
4
Ongoing
Monthly management
I keep improving your account month after month, within your plan, and tell you plainly what changed.
You getSteady results and a monthly summary
Your partRead the summary when it arrives
Every plan starts with a free, no-pressure call.Book a free call
WHY ME
Why work with a
dedicated specialist?
Who runs your account
Me, personally, start to finish
The person on your first call is the one inside your account. I keep my client list small, so yours gets real, hands-on attention.
Communication & reporting
Direct contact, real numbers
You email me directly, with no account manager in between. Reports show leads, sales and cost per customer, with a plain summary of what's next.
Contract & pricing
Month-to-month, clear prices
No long contracts and no surprises. Every price is on this page, and you stay because it's working.
WHAT I CAN DO
How I turn ad spend into customers.
01
Stop wasted clicks
Tightly focused campaigns that reach real buyers and block irrelevant searches from day one.
Example
Keep
Blocked
Blocked
1 / 6
Credentials & expertise
Lite
For ad spend up to €500/month€250/ month · excl. VAT
+ €99 one-time onboarding
For small and local businesses on a tight budget. One focused campaign, managed personally, so every euro goes to real buyers.
- Campaigns: One core campaign (Search or Shopping), chosen on our call
- Tracking: Conversion tracking set up and checked
- Ongoing care: Regular optimisation and search-term cleanup
- Reporting: A short monthly email summary
- Support: By email
Growth
For ad spend €500–1,500/month€450/ month · excl. VAT
+ €199 one-time onboarding
For established businesses ready to grow. More campaigns, more testing and closer attention to what sells.
- Campaigns: Up to 3, including Performance Max or Shopping
- Tracking: Conversion tracking with GA4 linked
- Ongoing care: Weekly attention, ad testing and feed checks
- Reporting: A monthly report with a plain summary
- Support: By email, reply next working day
Premium
For ad spend from €1,500/month€750/ month · excl. VAT
or 12% of ad spend, whichever is higher
+ €349 one-time onboarding
For bigger budgets and online shops. Every campaign type, advanced tracking and priority access to me.
- Campaigns: Search, Shopping, Performance Max, Demand Gen and Display
- Tracking: Advanced, incl. enhanced conversions and CRM import
- Ongoing care: Weekly optimisation, testing and landing page advice
- Reporting: A monthly report and a live dashboard
- Support: Priority by email and WhatsApp
Not sure which plan fits? Use the plan finder below ↓
Plan finder
Not sure which plan
to choose?
Answer 4 quick questions and get an honest recommendation, tailored to your business.
ABOUT ME
The face behind the campaigns.
Barcelona
Hi, I'm Elbert. I'm a Google Ads specialist based in Barcelona, working directly with business owners to cut wasted spend and turn clicks into actual profit.
My background started in technical SEO and content strategy. That foundation shapes how I manage paid search today. Rather than just tweaking bidding settings, I look at the intent behind search terms, write ad copy that speaks to real people, and make sure landing pages actually convert visitors into paying customers.
Having lived and worked across Europe and Asia, I bring a calm, straightforward, and detail-focused approach to paid ads. When we work together, you get direct access to me and someone who keeps a close eye on your margins. When I step away from my desk, I'm usually out on the mountain trails with my camera.
Elbert van der Waal · Google Ads specialist
FAQ
You have questions.
I have answers.
I have answers.
Still have a question?Book a free discovery call